Eye of the Tiger

So, I went running last night (am I showing off? No. But you're impressed, right?). And I was wearing shoes. Because I'm not Pocahontas (sorry for the spoiler). Anyway, I got these running shoes last year and I'm having the same problem now that I had with them then: they make my heels bleed. Last summer I was running everyday and when I first got these babies they made me bleed for three weeks straight (no exaggeration). Eventually I got purple-maroonish callouses that felt roughly like the hide of a rhinoceros. Unfortunately, my rhinocerity has gone missing.

I tried a number of strategies to fix the dilemma:

-band-aids (they fall off)
-tape (it rolls of and hurts like a monkey)
-tall socks (it works, but puts a cotton-covered arrow through my dignity and fashion sense)

Now I have these reddish raw spots on the back of each of my heels and a blood stain inside the back of my running shoes--which makes me seem very rough and authentic, don't you think?

So the main problem is that a) my heels hurt and I have to wear backless shoes for a while, b) I haven't actually ever touched a rhinoceros, and c) I have another pair of running shoes, so my situation isn't dire and this probably doesn't belong under the "main problem" category, or even the "problem" category.